More Than More
Welcome to More Than More Podcast by CENTURY 21 Signature Real Estate. We discuss building profitable, sustainable and fulfilling businesses, careers, and lives through real estate. Join us weekly for special guest speakers, market updates, and information to help you build a better business.
Welcome to More Than More Podcast by CENTURY 21 Signature Real Estate. We discuss building profitable, sustainable and fulfilling businesses, careers, and lives through real estate. Join us weekly for special guest speakers, market updates, and information to help you build a better business.
Episodes

Jul 24, 2026
The 3-Step Formula for Winning
Jul 24, 2026
Jul 24, 2026
52 min
THE BACKSTAGE | Dylan, Vic, Anna and Abbie revisit the staff's quarterly finance conversation and unpack the 3-step formula for winning: 1) No one is coming to save you, 2) You're responsible for your position - whether or not it's your fault, and 3) You have to sacrifice who you are today for who you want to become. They walk through the exercises used with staff, including mapping out a financial "end game" and running the math on what it actually takes to get there.
They also share personal stories of debt, delayed belief, and the shame of assuming everyone else has it figured out, tracing how small actions build belief over time. They connect the framework beyond finances to parenting, health, and everyday work, landing on the same truth: agency changes everything and there are 3 steps to making it happen.
You can access the 'What Does Retirement Look Like?' resource here.
You can access the 'Retirement Worksheet' resource here.
In this episode:
00:26 Backstage Banter
01:20 Why Talk Money Again
03:42 Visualizing Retirement
05:35 Future Life Categories
08:06 Survival to Significance
10:29 What Would It Take Math
18:26 Ramsey Tools Next Steps
22:30 Three Step Success Formula
25:01 Tradeoffs And Sacrifice
25:24 Three Step Formula
25:53 No Ones Coming
30:10 Debt Shame Cycle
32:38 Victim Mindset Vs Ownership
37:30 Belief Through Action
41:03 Beyond Money Life Lessons
45:01 Teaching Kids Agency
47:56 Closing Take Action
Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.
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Jul 24, 2026
52 min

Jul 22, 2026
Forecasting Your Sales Funnel
Jul 22, 2026
Jul 22, 2026
34 min
PATH TO SIGNIFICANCE | Stop measuring success by today's closings. Learn how a visible sales funnel, lead incubation, and closing for the next benchmark help you forecast where your business is headed.
Access the Business Forecasting resources.
In this episode:
00:35 Why Funnels Get Misread
01:28 Snapshot Not Automation
03:57 Funnel Shape and Forecast
05:41 Now Leads vs Later
08:17 How It Got Lost
10:00 Origins and Activity Points
11:08 Pens vs Jet Engines
15:16 Close for Benchmarks
16:11 Defining Leads
16:30 Leads First Always
16:57 Prospects Need Clarity
18:02 Value Based Follow Up
19:28 Appointment Benchmark
21:25 Micro Sales Mindset
22:21 Generate vs Administer
23:31 Incubation Daily Habit
24:36 Probability Scoring Basics
29:50 Forecasting Psychology
32:20 Closing Day Funnel Math
33:08 Getting Started Resources
34:22 Wrap Up and Next Steps
Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.
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Jul 22, 2026
34 min

Jul 20, 2026
"Trust Me, I'm a Salesperson."
Jul 20, 2026
Jul 20, 2026
44 min
CLUES TO SUCCESS | An unexpected journey through Mary Kay and roofing sales led Michelle Erickson to real estate. She shares how those experiences built her confidence and why serving people has been the foundation of her success.
In this episode:
00:45 Meet Michelle
01:15 Family Life Update
03:02 Kids Growing Up Fast
05:32 Confidence Breakthrough
07:47 Mary Kay Lessons
09:53 From Mary Kay to Roofing
13:17 Joining Real Estate
16:06 People First Selling
18:06 Early Success Metrics
20:08 Lead Gen and Referrals
22:32 Team Culture and Events
23:36 Team Vibe Support
25:12 Simple Client Care
26:22 People First Philosophy
28:37 Trust Over Sales
31:01 Referral Flywheel
31:22 Rental Investing Sprint
32:49 Managing Short Rentals
36:01 Mentoring Young Entrepreneurs
37:09 Freedom Through Teamwork
40:16 Raising Entrepreneur Kids
42:56 Parting Wisdom
Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.
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Jul 20, 2026
44 min

Jul 7, 2026
Cognitive Biases
Jul 7, 2026
Jul 7, 2026
40 min
BUILD A BETTER BUSINESS | You don't see the world as it is. You see it through the filters of your brain. Every conversation, decision, and client interaction is shaped by hidden cognitive biases—the mental shortcuts that influence how you think and respond. Learn to recognize them so you can communicate more effectively and make better decisions.
Access the Cognitive Biases resource.
In this episode:
00:00 ChatGPT Hallucinations
00:49 Humans Are Biased Too
03:03 Biases as Brain Shortcuts
03:36 System One vs Two
05:56 What Is Cognitive Bias
07:33 Biases Used Against You
08:27 Anchoring Explained
10:12 Availability Heuristic
13:05 Loss Aversion
15:34 Framing and Contrast
18:40 Fundamental Attribution Error
20:34 Graceful Disposition
21:19 In-Group Bias Blindspots
23:23 Halo and Horn Effects
24:18 Bandwagon Social Proof
25:04 Peak-End Rule Memories
26:37 Negativity Bias Rewiring
28:22 Hindsight Bias Decisions
30:59 Confirmation Bias Bubbles
33:43 Survivorship Bias Story
36:16 Humility and Next Steps
Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.
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Jul 7, 2026
40 min

Jul 2, 2026
Think like a COO
Jul 2, 2026
Jul 2, 2026
23 min
PATH TO SIGNIFICANCE | The best business owners don't just ask what needs to get done. They ask, "What could run better?" Learn how thinking like a COO can improve the systems behind your leads, transactions, and marketing to build a business that scales.
Access the COO resource.
In this episode:
00:17 CEO vs COO Hats
01:44 Defining the COO Role
02:51 Three Pillars Framework
05:27 Monthly COO Rhythm
06:22 SOPs and Role Clarity
08:38 Audit Client Experience
10:35 Strategic Questions to Ask
12:10 Fixing Repeat Problems
16:45 Make Time for Thinking
18:52 Tools to Get Started
20:56 Books and Final Advice
Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.
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Jul 2, 2026
23 min

Jun 26, 2026
Time Blocking Essentials
Jun 26, 2026
Jun 26, 2026
23 min
PATH TO SIGNIFICANCE | The difference between surviving and thriving in real estate often comes down to intentional time blocking. Learn how to structure your priorities around the activities that drive consistency, momentum, and long-term success.
Access the time blocking framework on the Coaching page under Resources > Business > Time Blocking Essentials.
In this episode:
00:13 Why Choose Real Estate
01:19 My Own Boss Myth
02:45 Results Economy Reality
04:52 Time Blocking Basics
06:14 Daily Lead Generation
08:24 Start With Personal
09:54 Weekly Planning Strategy
11:47 Lead Gen and Incubation
13:39 Client Care and Follow Up
17:17 Work On Your Business
19:24 Mature Business Priorities
22:17 Keep Learning and Grow
22:51 Wrap Up and Next Steps
Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.
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Jun 26, 2026
23 min

Jun 24, 2026
Do You Want to Win or Be Right?
Jun 24, 2026
Jun 24, 2026
30 min
BUILD A BETTER BUSINESS | In real estate, it's easy to get pulled into battles over who's right, what's fair, or what someone deserves. But the agents who consistently win learn to prioritize outcomes over validation. Learn how ego quietly hijacks your focus and how to recognize when being right is costing you what you really want.
Use the reflection guide to help you put these ideas to practice.
In this episode:
00:53 Naming the OPE
01:46 But They're Wrong
04:59 Why Should They
06:03 Win Or Be Right
08:17 Two Levels Winning
10:25 Justice Ego Trap
11:41 Being Liked Avoiding Discomfort
14:48 Just Be Wrong
16:03 Stress Drama Tradeoffs
16:43 Ego Triggers List
17:07 Pride Strength Bullying
17:39 Being Liked Kind Candor
18:08 Consistency Control High Ground
20:53 Why We Struggle
22:05 Immaturity Low EQ
23:11 Bad Advice Validation
25:07 Pause Ask Better Questions
25:50 Four Questions Tattoo
27:54 Road Rage Outcome Focus
29:23 Choose Win
Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.
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Jun 24, 2026
30 min

Jun 19, 2026
Who Do I Hire First?
Jun 19, 2026
Jun 19, 2026
28 min
PATH TO SIGNIFICANCE | Steady leads and closings are coming in, but so are burnout, missed opportunities, and the feeling that there’s never enough time. Discover how delegation, outsourcing, and strategic hiring can help you reclaim your time and build a business that thrives through others.
Use the Team Journey Map to see where you are and next steps.
In this episode:
00:32 Hitting the Ceiling of Complexity
01:21 Why Solo Stops Working
02:30 Delegation Is the Bottleneck
04:11 Leverage Your In-House Team
06:43 Build Coverage and Time Off
07:25 Outsource the Obvious Tasks
10:05 First Hires VA or Agent Help
13:34 Creative Help Before Committing
15:07 Hiring as Investment
15:36 The 10K Comparison
17:15 Returns and Delegation
18:33 From Solo to Owner
19:43 What to Delegate
20:31 Marketing Bucket
21:31 Transaction Operations
23:11 Lead Gen Support
24:50 Audit and ABC Model
26:56 Commitment and Resources
27:38 Building a Great Team
28:14 Reach Out for Help
Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.
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Jun 19, 2026
28 min

Jun 15, 2026
Cash Flow Progression
Jun 15, 2026
Jun 15, 2026
23 min
PATH TO SIGNIFICANCE | Many real estate agents are taught how to generate income, but few are taught how to manage it. In this episode, Dylan and Angela share a simple cash flow system to help you organize your finances, separate business and personal expenses, save for taxes, build reserves, and create a solid foundation for long-term success.
To access the Cash Flow Roadmap and other money resources, click here.
In this episode:
00:29 Why Cashflow Matters
01:03 W2 Habits vs 1099
03:33 Stop Commingling Funds
05:54 Set Up Separation
08:01 Home Budget Basics
08:33 Save for Taxes
11:16 Stability to Success
11:56 Opportunity Reinvestment Fund
13:08 Build Business Reserves
14:58 Home Reserves and Investing
19:22 Reaching Significance
21:18 Profit Pleasure Purpose
22:35 Systems Beat Willpower
23:04 Final Takeaways
Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.
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Jun 15, 2026
23 min

Jun 12, 2026
Real Estate Industry Update: June 2026
Jun 12, 2026
Jun 12, 2026
1 hr 11 min
INDUSTRY UPDATE | Dylan and Travis return to cut through the real estate industry's latest noise and focus on what agents and clients actually need to know. They unpack the interconnected debates surrounding Clear Cooperation, private listings, seller choice, the Zillow vs. Compass dispute, and the growing portal wars reshaping the industry.
They also break down the origins of Clear Cooperation, the rise of private listings and office exclusives, and the competing interests driving today's industry debates and what agents should focus on while the dust settles: clear communication, client education, and avoiding distractions from industry noise.
In this episode:
00:00 Podcast Catch Up
00:33 Noise Versus Signal
01:01 Trusted News Sources
05:23 Three Battles Framework
07:43 Clear Cooperation Origins
13:06 Defining PLNs
19:36 Seller Choice Tradeoffs
26:47 Zillow Compass Lawsuits
33:07 MRED And Data Sharing
36:41 Zillow Listing Access Rules
37:32 Illinois Feed Cut Injunction
39:16 Steelman Zillow vs MRED
46:39 Portal Coalition War
51:02 FTC Referral Fee Probe
59:23 Antitrust Heat on Compass
01:02:09 Industry Standards Accountability
01:05:09 Dual Agency Data Fight
01:07:49 Agent Guidance and Wrap Up
Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.
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Jun 12, 2026
1 hr 11 min

A Podcast Experience for Century 21 Signature Real Estate.
We are super excited to launch this podcast as a way to open conversations about what's working and not working in your businesses and to get backstage insights into the lives and stories of our agents and team and even share practical information like market conditions and success principles. Our company has always been about more than just sales and about more than just real estate. And although we continue to grow our team and grow our sales, and help agents grow better businesses - our big mission will always be about helping people create meaningful and impactful careers and lives through the real estate industry.




