More Than More

Raising the Bar: Tyra McAbee

How do you build a successful team? Travis chats with Tyra McAbee about the power of team and collective goal setting. She recounts her journey from leading a team of 150 sales consultants at Mary Kay to building the McAbee Real Estate Team. She discusses her team-building strategies and how to find the right team members to fit a high-energy, supportive culture. Tyra also shares how goal setting drives her and how team leads can support, encourage and drive their team members toward achievement.  
Speakers:
Travis Bushaw, Director of Sales
Tyra McAbee, top agent and broker in Cedar Rapids, IA
Tyra McAbee has been a licensed real estate agent since 2011 and is a top producer in the Cedar Rapids and Vinton, IA areas. She leads the McAbee Real Estate Team and is the Transaction Broker of the C21SRE Cedar Rapids office. You can find her on Facebook at McAbee Real Estate Team. 
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The 3 Essential Parts of a Brand Audit

THE MARKETING PLAYBOOK | What story is your brand telling? Your brand is more than just a logo or social profile. As you build your business plan, conduct a brand audit to ensure you're telling the right story to the right people. 
Abbie and Staci discuss the 3 essential parts of a brand audit: your basics, print assets, and digital footprint. They share practical tips for auditing your brand with resources like the brand audit checklist and discuss how to maintain consistency across all platforms. Whether you're a solo agent or a team lead, this episode is packed with valuable insights to help you build brand recognition, trust and visibility. 
For the brand audit checklist (individual and team lead), head to the Business Planning Hub in the Forge at c21forge.com/business-planning. 
Speakers:
Abbie Dorwart, Director of Marketing
Staci Stillmunkes, Agent Marketing Services Coordinator
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The Non-Negotiables of Business Planning

BUILD A BETTER BUSINESS | Business planning doesn't have to be complicated. Angela discusses the non-negotiables of business planning with Brian Geist and Isaiah Thomas. They dig into the importance of simplifying goal setting, the importance of systems, using available resources to make the process easier, and how to set realistic, but ambitious, goals for your business. 
You can find all business planning resources, tools and more in the Forge at c21forge.com/business-planning.
Speakers:
Angela Fisher, Director of Agent Development
Brian Geist, broker and agent in Des Moines, IA
Isaiah Thomas, agent in Des Moines, IA
Brian Geist has been a licensed real estate agent since 2017, primarily serving the Des Moines, IA area. He is also the Transaction Broker of the C21SRE Ankeny office.
Isaiah Thomas has been a licensed real estate agent since 2021. He is a member of the Gina Swanson Real Estate Team and primarily serves the Des Moines, IA area.
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The Power of Mentorship for New Real Estate Agents

RELENTLESS ON THE RISE | One of the best ways new real estate agents can learn the business is through hands-on, practical experience with an established agent. Teske talks to Jessica Gilligan and Thomas Payne, two agents who were mentors at the beginning of her career. They discuss how new agents can make themselves available, the importance of being present in the office, how mentorship evolves over time, and share practical advice for new agents looking for mentorship. 
Speakers:
Teske Vance, New Agent Success Manager
Jessica Gilligan, Top Agent in Ankeny, IA
Thomas Payne, Top Agent in Des Moines, IA
Jessica Gilligan has been a licensed real estate agent since 2016 and leads the Jessica Gilligan Real Estate Team. She is a top producer primarily serving the Ankeny area and is the 2023 Signature Award winner. 
Thomas Payne has been a licensed real estate agent since 2013 and is a top producer in the Des Moines area. He is also a New Agent Success Coach for new C21SRE agents in our Urbandale office. 
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Real Estate Industry Update: A Post-Settlement World

The National Association of REALTORS®' proposed settlement was finalized on November 26th to resolve the antitrust case brought by the Department of Justice. Dylan and Travis discuss where the real estate industry is today and what's changed. They cover the impact of the case and settlement on real estate business, the market, commission, cooperation and the results for clients. They also discuss what's next for the industry, including dual agency, ministerial acts, buyer's agency exemptions, and clear cooperation. 
Speakers:
Dylan de Bruin, Co-Broker/Co-Owner
Travis Bushaw, Director of Sales
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2 Economies & 2 Success Decisions

MORE THAN MORE: IDEAS | Stability or limitless potential? Choosing between the Time & Effort Economy and the Results Economy changes your career path. Dylan breaks down the differences between the two economies and how entrepreneurs can shift their mindsets to one of value creation rooted in "no entitlement" thinking. Success in real estate (or any business) hinges on the two decisions to be self-reliant and lead with value. 
Access our resource here to learn more about the 2 Economies & 2 Success Decisions. 
Speaker:
Dylan de Bruin, Broker/Owner
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Raising the Bar: Emma Jordison

How do you decide to change career paths? The leap to real estate can be both terrifying and exciting. Travis chats with Emma Jordison, a top producer in Ankeny, IA, about her journey from elementary school teacher to successful real estate agent. She shares her experience as a new agent with CENTURY 21, how she built her personal brand on social media, her authentic approach to marketing and content creation, and the importance of creating genuine connections with clients. 
Speakers:
Travis Bushaw, Director of Sales
Emma Jordison, top agent in Ankeny, IA
Emma Jordison has been a licensed real estate agent since 2021 and works primarily in the Ankeny and Des Moines areas. You can find her on Instagram at @emma.buyiowa or buyiowa.com. 

Business Planning for New Agents

RELENTLESS ON THE RISE | Business planning can be tough - especially for new agents who don't know where to start. Teske digs into business planning for new agents with Laura Major and Emily Miller. They talk about goal-setting in the first two years, how business planning helped them grow their businesses, and advice they would share with new agents - namely not being afraid to try and fail and how to build a business that works for you. 
You can find all business planning resources, tools and more in the Forge at c21forge.com/business-planning.
Speakers:
Teske Vance, Agent Success Manager
Laura Major, Agent in Des Moines, IA
Emily Miller, Agent in Des Moines, IA
Laura Major has been a licensed real estate agent since 2021. She primarily serves the Des Moines, IA area and is the 2022 Rookie of the Year Award winner. 
Emily Miller has been a licensed real estate agent since 2021 and primarily serves the Des Moines, IA area. 

The Power of Pop-Bys

THE MARKETING PLAYBOOK | Pop-bys are a great way for real estate agents to show appreciation to their clients. Our marketing team recently held a pop-by contest for C21 agents who could earn points by delivering gifts. Staci sat down with the contest winners: Brandi Nelson, Taylor Hird, Erica Bushaw, and Janae Ohrt. They discuss how pop-bys can help agents deepen client relationships, how they come up with creative ideas for gifts and practical advice for planning and budgeting for pop-bys. 
Speakers:
Staci Stillmunkes, Agent Marketing Services Coordinator
Brandi Nelson, Agent in Ames, IA
Taylor Hird, Agent in Urbandale, IA
Erica Bushaw, Agent in Oelwein, IA
Janae Ohrt, Agent in Cedar Falls, IA
Brandi Nelson has been a licensed real estate agent since 2004 and is a top agent who works primarily in the Ames, IA area. She is a former winner of the Signature Award.
Taylor Hird has been a licensed real estate agent since 2020 and is a member of the Gina Swanson Real Estate Team. She primarily serves the Des Moines area and is a former Rookie of the Year winner.
Erica Bushaw has been a licensed real estate agent since 2023 and is a top producer who works primarily in the Oelwein area. 
Janae Ohrt has been a licensed real estate agent since 2017 and is a top producer in the Cedar Falls/Waverly areas. 

How to Build a Business Plan That (Actually) Works

BUILD A BETTER BUSINESS | Business planning can be a challenge for agents - especially if you're unsure how to connect your business's growth and development to long-term life goals. Angela discusses business planning with Dylan and how to work backward from big lifetime, 10-year, and 3-year goals. They also dig into practical planning strategies for the 4 main areas of a real estate business: leads, systems, team, and money. 
Resources Discussed: Business Planning for Long-Term Goals and  Business Planning Worksheet. To access these resources, go to c21forge.com/business-planning. 
Stay tuned for more episodes and resources to help you build a better business plan.