More Than More

Real Estate Market Update - January 2022

Join us for our monthly market update conversation with Dylan de Bruin, Kyle Clarkson (Ankeny Broker) and Tami Hicks (Ames Broker). In this episode, we discuss the pace of the current market, rising home prices and:
1. The state of inventory in local markets and the likelihood of it increasing this year
2. The importance of coaching clients through the multiple offer process
3. The impact of rising interest rates and home values on buyers and sellers
4. The role of new construction as an inventory solution for buyers
 
- To download the market report packet used in today's episode, click here.
- To access the monthly market report from Keeping Current Matters, go to mykcm.com.
Bonus! Our agents can access multiple offer resources, including guides for clients and strategic tips for you, here.

Dominate Video with 5 Tips from Top Agents

We're on a mission to make 2022 the year of video for our agents! In this episode, your marketing team discusses the tips shared by Jason Pantana in the latest episode of the Tom Ferry Podcast. We'll cover coming up with content, creating a consistent schedule, "training" the algorithm to recognize your videos and more. 
Stay tuned for the next episode where we dig deep into how to succeed on TikTok. Hunter, our newest team member, shares his expertise and advice. Coming on Jan. 27th!
 
To listen to Jason Pantana's Video Mastermind session with top agents, click here.

Building a Business by Referral

In this episode, we discuss the ultimate goal for every real estate agent: building a referral-based business. We dive into why referrals are so essential, how to teach people to refer business to you, dialogues to help you have these conversations, how to nurture relationships and how to continuously provide value to your people so you are always top-of-mind.

Lead Generation with Agent Archetypes & 5 Spokes

In this episode, we discuss the number one problem every real estate agent faces: generating leads. We dive into why filling the top of your funnel is so important and why it can be so difficult. Then we dive into the two major concepts we use to help agents figure out the best lead generation strategies for them: Agent Archetypes and 5 Spokes. 
 
To learn more about Agent Archetypes, click here: bit.ly/3zMnfnE
To learn more about 5 Spokes, click here: bit.ly/3ngjsKi

Our Unique Process

In this episode, Angela and Dylan talk about the distinct way our team helps agents build sustainable, successful, and enjoyable referral-based businesses.
Our unique process teaches agents to take control of their lead generation strategies and craft remarkable client experiences, to build tribes of advocates who gladly refer their friends and family.
 

This is Us

In this episode, Angela and Dylan talk about "us-ness." What makes C21SRE different? We discuss our core values, target client audience, core focus, what our big 10-year goal is, our proven process for helping agents, our strategic differentiation from other brokerages and why we believe all of this matters when it comes to raising the bar in real estate for our clients. 
 
 

Jared Van Cleave - Nothing Flashy...Just Care and Trust

Jared Van Cleave has built his brand as a household name in the Ames housing market through diligent execution of the fundamentals. Join Jared and Dylan as they discuss the importance of client care, developing trust, building a unique value proposition, and building a listing business. 
 
Also discussed in this episode: Jared's entry into real estate, being a consultant, listing marketing plans, working towards balance with family, leveraging your unique talents in the business, investing in real estate, and the value of execution. Nothing flashy, just care and trust! 

The Pyramid of Modern Marketing

We talk to our agents all the time about the fundamentals of building a successful business, but what about the fundamentals of building a marketing strategy? Join Abbie and Bonnie as we discuss Seth Godin's concept of the pyramid of modern marketing. 
We talk about setting your intention (who are you trying to reach?), how to retain the people in your database, creating remarkable client experiences, and earning your audience's permission. This episode will help you think through your audience and take control of your strategy for 2022. 
 
To read Seth Godin's article, click here.

Special Episode: C21 Impact Team

Join Dylan de Bruin and three of our Impact board members, Chris Chiaramonte, Jason Mickelson, and Brystal Hopkins, for a conversation about our C21® Impact fund and our I3 nonprofit. We discuss the original vision and mission for Impact, current and past recipients, how to contribute and nominate, and what kind of individuals and groups are the ideal recipients of the funds.
 
Also discussed in this episode: the challenge of finding ideal candidates, long-term goals for the growth of the Impact fund, the evolving vision for the allocation of these funds, the delicate balance of "marketing" our efforts, and the need for additional nominations and future board members. 
 
A huge thank you to all of our team who contribute their time and resources to Impact and for helping us act as "agents of change" in our communities. 
 
To learn more, click here.  
 
To nominate a recipient (C21 agents only), click here. 
 
There are multiple ways for our agents to donate:
Contribute through Amazon Smiles. Go to www.smile.amazon.com and select i3 as your charity of choice. You can also do this through the Amazon app: select the Main Menu, tap on “Amazon Smile”, and select “i3 Inc” as your charity. Follow the on-screen instructions to activate AmazonSmile in the mobile app. Amazon will donate 0.5% of all your eligible purchases to Impact. Be sure to shop through smile.amazon.com if you shop using a browser to ensure your purchases are tracked. 
Donate a percentage/dollar amount of each transaction. Agents can choose to donate a set amount for each transaction or on a transaction-by-transaction basis. To learn more, click here. 

Real Estate Market Update - December 2021

Join us for our first monthly market update conversation with Dylan de Bruin, Kyle Clarkson (Ankeny Broker) and Tami Hicks (Ames Broker). In this episode, we discuss the importance of knowing the market data and three timely topics:
1. Inventory levels returning to "normal" and the likelihood of a strong winter listing market
2. Interest rates and the impact of rising rates on sales and price 
3. Five valuable infographics to share with your database as we come into 2022
 
- To download the market report packet used in today's episode, click here.
- To access the monthly market report from Keeping Current Matters, go to mykcm.com.
- You can find the Winter 2022 KCM buyer and seller guides here.
Bonus! Brian Buffini's 2022 Bold Predictions for the real estate market is now available. Watch Buffini and Lawrence Yun, Chief Economist for the National Association of REALTORS®, discuss the state of the market and what to look for next year. Watch for free here: www.buffiniandcompany.com/products/bold-predictions/bold-predictions-2022-watch.aspx