More Than More

Our Unique Process

In this episode, Angela and Dylan talk about the distinct way our team helps agents build sustainable, successful, and enjoyable referral-based businesses.
Our unique process teaches agents to take control of their lead generation strategies and craft remarkable client experiences, to build tribes of advocates who gladly refer their friends and family.
 

This is Us

In this episode, Angela and Dylan talk about "us-ness." What makes C21SRE different? We discuss our core values, target client audience, core focus, what our big 10-year goal is, our proven process for helping agents, our strategic differentiation from other brokerages and why we believe all of this matters when it comes to raising the bar in real estate for our clients. 
 
 

Jared Van Cleave - Nothing Flashy...Just Care and Trust

Jared Van Cleave has built his brand as a household name in the Ames housing market through diligent execution of the fundamentals. Join Jared and Dylan as they discuss the importance of client care, developing trust, building a unique value proposition, and building a listing business. 
 
Also discussed in this episode: Jared's entry into real estate, being a consultant, listing marketing plans, working towards balance with family, leveraging your unique talents in the business, investing in real estate, and the value of execution. Nothing flashy, just care and trust! 

The Pyramid of Modern Marketing

We talk to our agents all the time about the fundamentals of building a successful business, but what about the fundamentals of building a marketing strategy? Join Abbie and Bonnie as we discuss Seth Godin's concept of the pyramid of modern marketing. 
We talk about setting your intention (who are you trying to reach?), how to retain the people in your database, creating remarkable client experiences, and earning your audience's permission. This episode will help you think through your audience and take control of your strategy for 2022. 
 
To read Seth Godin's article, click here.

Special Episode: C21 Impact Team

Join Dylan de Bruin and three of our Impact board members, Chris Chiaramonte, Jason Mickelson, and Brystal Hopkins, for a conversation about our C21® Impact fund and our I3 nonprofit. We discuss the original vision and mission for Impact, current and past recipients, how to contribute and nominate, and what kind of individuals and groups are the ideal recipients of the funds.
 
Also discussed in this episode: the challenge of finding ideal candidates, long-term goals for the growth of the Impact fund, the evolving vision for the allocation of these funds, the delicate balance of "marketing" our efforts, and the need for additional nominations and future board members. 
 
A huge thank you to all of our team who contribute their time and resources to Impact and for helping us act as "agents of change" in our communities. 
 
To learn more, click here.  
 
To nominate a recipient (C21 agents only), click here. 
 
There are multiple ways for our agents to donate:
Contribute through Amazon Smiles. Go to www.smile.amazon.com and select i3 as your charity of choice. You can also do this through the Amazon app: select the Main Menu, tap on “Amazon Smile”, and select “i3 Inc” as your charity. Follow the on-screen instructions to activate AmazonSmile in the mobile app. Amazon will donate 0.5% of all your eligible purchases to Impact. Be sure to shop through smile.amazon.com if you shop using a browser to ensure your purchases are tracked. 
Donate a percentage/dollar amount of each transaction. Agents can choose to donate a set amount for each transaction or on a transaction-by-transaction basis. To learn more, click here. 

Real Estate Market Update - December 2021

Join us for our first monthly market update conversation with Dylan de Bruin, Kyle Clarkson (Ankeny Broker) and Tami Hicks (Ames Broker). In this episode, we discuss the importance of knowing the market data and three timely topics:
1. Inventory levels returning to "normal" and the likelihood of a strong winter listing market
2. Interest rates and the impact of rising rates on sales and price 
3. Five valuable infographics to share with your database as we come into 2022
 
- To download the market report packet used in today's episode, click here.
- To access the monthly market report from Keeping Current Matters, go to mykcm.com.
- You can find the Winter 2022 KCM buyer and seller guides here.
Bonus! Brian Buffini's 2022 Bold Predictions for the real estate market is now available. Watch Buffini and Lawrence Yun, Chief Economist for the National Association of REALTORS®, discuss the state of the market and what to look for next year. Watch for free here: www.buffiniandcompany.com/products/bold-predictions/bold-predictions-2022-watch.aspx 
 

Orphans of Teso - Help Us Change Their Story

In this special episode, Jen de Bruin joins Dylan to discuss the 2021 Change Their Story campaign for our Orphans of Teso CarePoints in Uganda. Jen is the Orphans of Teso Partnership Leader for our three community centers in Eastern Uganda that care for more than 700 orphaned and vulnerable children. 
 
We also discuss the history of our three CarePoints, the Survive/Thrive/Succeed model, our existing community development projects, and our long-term sustainability plan for transitioning the CarePoints into the hands of the local community. You can also learn how to partner with us in this year's CTS campaign and how to sponsor one of our children in Uganda. 
 
To learn more about the 2021 Change Their Story campaign, go to www.orphansoftesocts.com.
 
To learn more about each CarePoint, go to:
 
Ongongojoa:
https://www.hopechest.org/carepoints/ongongoja/
 
Ogoloi:
https://www.hopechest.org/carepoints/ogoloi/
 
Bukedea:
https://www.hopechest.org/carepoints/bukedea
 
To learn more about Orphans of Teso, go to www.orphansofteso.com. 
 
 

Strategic Price Reductions with Tami Hicks

It's that time of year! In this episode, Angela Fisher, Agent Development Director, sits down with Tami Hicks, Managing Broker in Ames, to discuss price reductions on listings. We talk about the strategy behind making reductions, the conversation to have with your sellers and how to set your sellers up for success from the beginning. 

5 Mistakes to Avoid When You Hire a Freelancer

Thinking about hiring a freelance marketer to help with your business? In this episode, your marketing team discusses the five mistakes to avoid as you search for the right marketer. We also share the five action steps you can take to avoid these mistakes so you can hire someone to help you grow your brand. 

Ethan Hokel - Defining Your Own Success

Ethan Hokel has successfully grown a thriving real estate team in just a few years in the real estate business. We sat with him to discuss the dynamics of building a team, shifting from real estate sales to "building a business," and the delicate balance between ambition and contentment. 
 
Also covered in this episode is Ethan's previous entrepreneurial endeavors, the Hokel family's efforts to adopt, the complexity of building a healthy team, the struggle of always being "on," the journey of structuring your business around your "unique ability," and a bunch of great insights from the leader of one of our fastest-growing C21® teams.